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 Strategic planning for 2013¡ª2015

Strategic positioning:

Supported by product and applied technologies, guaranteed by marketing service and promotion capabilities, focusing on high-added-value invented products and own formulations, based on controlling key API production capacity, grow into a brand pesticide enterprise with differentiated capabilities.

Business model:

During the planning period, Sinochem Agro will continue to focus on key markets, key crops, and key products, stick to the dual driving forces of intensive growth and extensive expansion, promote business transition based on technical advantages, and gradually enter into the ¡°BlueOcean¡±.

1. Take root in the domestic market, promote diversified channels and patent products, differentiated formulations based on professional and technical service, realize brand marketing.

2. Strengthen traditional international trade with advantageous products and applied technology, focus strategic market, suppliers, and customers, actively explore the business model of overseas independent registration, independent distribution, and collaborative distribution.


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